How to Keep Attention on Business Growth No Matter How Busy You Are

We know it’s important to take the time to explore new ways to innovate and grow our businesses, but who has the time to stop and do that? It often seems impossible to shoehorn one more task into your never-ending to-do list. However, it becomes a danger and liability to your organization to let too much time lapse between considering innovation strategies.

The first way you can shift how you look at developing such strategies is to realize that you do not have to do everything alone. Here are ways to keep innovating and creating new ways to grow your business, no matter how busy your schedule:

Delegate

Do you often think that if you want something done right, you have to do it yourself? Business leaders sometimes feel convinced we are the only qualified person who can take care of every detail and nuance completely. While your skills might be more advanced than those of your staff, it is critical to delegate tasks that don’t need to be attended to by someone of your level of expertise.

You need time to unplug and focus on the bigger picture; you cannot possibly fit in time to do this strategic work when you are busy with the day-to-day doing and fixing. By delegating, you’ll not only have more time to focus on growth strategies, but you’ll empower your employees to step up and take responsibilities that will help them grow.

With more ownership of the business and a better understanding of what your day-to-day is like, your staff will see the company differently.

Begin by letting go of some of the tasks you know they are equipped to handle, they will become a valuable resource for you when you need growth strategy ideas. When it gives you more freedom and your team more opportunities, delegating can yield unforeseeable benefits.

Let your whole team contribute

When I worked at Cisco, they regularly pulled in leaders from all different geographies to share ideas and collaborate on new strategies. With that many minds looking at the business from that many angles, Cisco came up with ideas no one person or team could have created on their own.

Hold strategic sessions with people from different parts of your business. Consider those you might not ordinarily think of: outward-facing staff who work with customers, or even customers themselves.

Don’t feel pressure that you have to come up with most creative ideas all by yourself: growth strategizing improves when people with different viewpoints and different backgrounds can see far beyond what’s already there. Create that critical space for people to get together and come up with solutions that a person working alone might never have imagined.

Keep doing it

It’s not one-and-done. Make delegating part of your work style and mark strategizing sessions as a regular part of your calendar that you do not schedule over. When it comes to growth strategy, setting a goal will not take you far unless you evaluate how that goal fits into existing plans, decide how to communicate the goal to staff, and set a plan to keep staff motivated to reach the goal. A growth initiative will continue to evolve month-by-month and as you get feedback, hit markers, and receive new information.

Meet with your growth strategy team on a regular basis to tweak timetables and approaches. You’ll need to keep some brainpower focused on your initiative so you can respond to whatever comes up along the way. Remember, it’s not just about setting a goal; it’s about how to get there and managing developments as they evolve over time.

Putting the Steps Together

If you want to be an innovative thinker, start by changing how you view your workload and begin to delegate more frequently. Next, use the time you free up to pull together a team with varied viewpoints so you can really imagine fresh, sky-wide possibilities. Finally, don’t just commit to goals. Periodically take time to adjust the details of your initiative so you keep everyone on track and realize everything you imagined. If you commit to these steps, you might even surpass your goals.

Three Must-Haves to Accelerate Your Company’s Innovation.

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